It’s the moment every OBM dreads.
When a client asks for something that you don’t know how to do.
Most of the time we muddle through, do tons of research, bootstrap and figure it out as we go.
But making mistakes “on the job” can be risky.
I know I’d rather walk into a client situation knowing exactly what I need to do and how I’m going to get there because that confidence shows - and your client sees it.
Learning on the job is okay when you’re just starting out, but as you grow your business and raise your prices, you’ll want to uplevel your skills too, especially in these core 6 areas: