#1 “Constant Flow” Client Pipeline
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It feels good to have an active client roster, right? You’re busy, the money’s coming in, and you have that feeling of security knowing your business is generating revenue.
But for many OBMs, that feeling of security is an illusion. It’s a bubble that could pop at any given moment.
Because it’s not enough to be booked up with clients - you have to have a client pipeline.
What happens if you lose a big retainer client? What happens if two decide to leave in the same month?
How quickly could you replace that income?
Having a SYSTEM to build out your pipeline and nurture your potential clients lets you take back control and stop being dependent on the whims of one or two clients.
You’ll know that you can replace ANY of your clients at ANY time with people who are already eager and ready to work with you.
But for many OBMs, that feeling of security is an illusion. It’s a bubble that could pop at any given moment.
Because it’s not enough to be booked up with clients - you have to have a client pipeline.
What happens if you lose a big retainer client? What happens if two decide to leave in the same month?
How quickly could you replace that income?
Having a SYSTEM to build out your pipeline and nurture your potential clients lets you take back control and stop being dependent on the whims of one or two clients.
You’ll know that you can replace ANY of your clients at ANY time with people who are already eager and ready to work with you.
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#2 The 6 Definitive OBM Skills
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It’s the moment every OBM dreads.
When a client asks for something that you don’t know how to do.
Most of the time we muddle through, do tons of research, bootstrap and figure it out as we go.
But making mistakes “on the job” can be risky.
I know I’d rather walk into a client situation knowing exactly what I need to do and how I’m going to get there because that confidence shows - and your client sees it.
Learning on the job is okay when you’re just starting out, but as you grow your business and raise your prices, you’ll want to uplevel your skills too, especially in these core 6 areas:
When a client asks for something that you don’t know how to do.
Most of the time we muddle through, do tons of research, bootstrap and figure it out as we go.
But making mistakes “on the job” can be risky.
I know I’d rather walk into a client situation knowing exactly what I need to do and how I’m going to get there because that confidence shows - and your client sees it.
Learning on the job is okay when you’re just starting out, but as you grow your business and raise your prices, you’ll want to uplevel your skills too, especially in these core 6 areas:
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- Business Management Systems
- Operations Management
- Project Management
- Team Management
- Metrics & Marketing Management
- Launch Management
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(HINT: These are the 6 skills that you’ll earn Credly credentials for in OBM School Certification - which means your clients will KNOW and TRUST that you’ve got things covered - they won’t even have to ask!)
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#3 “SOP-Driven” Powerhouse Team
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You don’t have to do it all yourself.
In fact, there’s a very real ceiling to how much money you can make as a solo service provider.
And the jobs you hate doing are the first things you should delegate to a team member.
But it’s not enough to just hire a team.
JUST like you teach your clients, your team has to be SOP-driven with clear processes, so that you can truly take yourself out of the equation and free up more of your time.
In fact, there’s a very real ceiling to how much money you can make as a solo service provider.
And the jobs you hate doing are the first things you should delegate to a team member.
But it’s not enough to just hire a team.
JUST like you teach your clients, your team has to be SOP-driven with clear processes, so that you can truly take yourself out of the equation and free up more of your time.
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We’re currently enrolling for our upcoming cohort (We start Monday, July 4th) and as an Accelerator student you’re entitled to a $1,100 discount when you join (credited from your payment for the Accelerator).
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