And yet success brings with it new challenges:
Your business might be too dependent on one or two retainer clients making up the majority of your income. (And it’s scary to think that if you lost one or two of those clients, you’d be back at square one.)
You find yourself doing ALL the things and feeling like you have to babysit your clients - you have to be “on call” all the time.
Those clients keep you SO BUSY that you don’t have time to put new potential clients into the pipeline - content posting, networking, lead gen, and sales calls and follow-ups all fall by the wayside.
You’d love to have a waiting list of great potential clients so that the minute you announce “a spot just opened up” they JUMP at it!
You probably already know that the key is to hire help (whether you want to build out an agency or not)...
But you’re not sure WHO to hire first, you don’t yet have the systems in place to hand things off effectively, and you might not have the cash flow to support another employee.
And then there’s your pricing - you want to raise your prices or transition to value-based retainers to support the new growth in your business (and to attract better clients)...
But that dang imposter syndrome is playing on repeat in your head - you want to provide more value for your new pricing, but you’re not sure how to stand out from the crowd.