The Online Business Manager Training & Certification Program
The Online Business Manager Training & Certification Program
Get the Experience, Credentials, and Confidence to Succeed in the Online Space
Congrats! You’ve gotten a big piece of the puzzle figured out - you’ve got paying clients!
And yet success brings with it new challenges:
Your business might be too dependent on one or two retainer clients making up the majority of your income. (And it’s scary to think that if you lost one or two of those clients, you’d be back at square one.)
You find yourself doing ALL the things and feeling like you have to babysit your clients - you have to be “on call” all the time.
Those clients keep you SO BUSY that you don’t have time to put new potential clients into the pipeline - content posting, networking, lead gen, and sales calls and follow-ups all fall by the wayside.
You’d love to have a waiting list of great potential clients so that the minute you announce “a spot just opened up” they JUMP at it!
You probably already know that the key is to hire help (whether you want to build out an agency or not)...
But you’re not sure WHO to hire first, you don’t yet have the systems in place to hand things off effectively, and you might not have the cash flow to support another employee.
And then there’s your pricing - you want to raise your prices or transition to value-based retainers to support the new growth in your business (and to attract better clients)...
But that dang imposter syndrome is playing on repeat in your head - you want to provide more value for your new pricing, but you’re not sure how to stand out from the crowd.
Your business might be too dependent on one or two retainer clients making up the majority of your income. (And it’s scary to think that if you lost one or two of those clients, you’d be back at square one.)
You find yourself doing ALL the things and feeling like you have to babysit your clients - you have to be “on call” all the time.
Those clients keep you SO BUSY that you don’t have time to put new potential clients into the pipeline - content posting, networking, lead gen, and sales calls and follow-ups all fall by the wayside.
You’d love to have a waiting list of great potential clients so that the minute you announce “a spot just opened up” they JUMP at it!
You probably already know that the key is to hire help (whether you want to build out an agency or not)...
But you’re not sure WHO to hire first, you don’t yet have the systems in place to hand things off effectively, and you might not have the cash flow to support another employee.
And then there’s your pricing - you want to raise your prices or transition to value-based retainers to support the new growth in your business (and to attract better clients)...
But that dang imposter syndrome is playing on repeat in your head - you want to provide more value for your new pricing, but you’re not sure how to stand out from the crowd.
And if it feels like, “This is NOT what I signed up for…”
You're Right!
As someone who went from corporate escapee, to solopreneur VA, to OBM agency, I know all about the struggle to maintain your freedom and flexibility while scaling your business.
You want the ideal clients, the increased income, the “expert” experience, the STABILITY. But you also want time for your family and a life outside of work.
I totally get that.
You want the ideal clients, the increased income, the “expert” experience, the STABILITY. But you also want time for your family and a life outside of work.
I totally get that.
And after building my own multi-6-figure OBM agency, and training hundreds of OBMs I’ve identified THREE KEY FACTORS that let OBMs go from “overwhelmed service provider” to “Scaling CEO” making at least $10k/month:
#1 “Constant Flow” Client Pipeline
It feels good to have an active client roster, right? You’re busy, the money’s coming in, and you have that feeling of security knowing your business is generating revenue.
But for many OBMs, that feeling of security is an illusion. It’s a bubble that could pop at any given moment.
Because it’s not enough to be booked up with clients - you have to have a client pipeline.
What happens if you lose a big retainer client? What happens if two decide to leave in the same month?
How quickly could you replace that income?
Having a SYSTEM to build out your pipeline and nurture your potential clients lets you take back control and stop being dependent on the whims of one or two clients.
You’ll know that you can replace ANY of your clients at ANY time with people who are already eager and ready to work with you.
But for many OBMs, that feeling of security is an illusion. It’s a bubble that could pop at any given moment.
Because it’s not enough to be booked up with clients - you have to have a client pipeline.
What happens if you lose a big retainer client? What happens if two decide to leave in the same month?
How quickly could you replace that income?
Having a SYSTEM to build out your pipeline and nurture your potential clients lets you take back control and stop being dependent on the whims of one or two clients.
You’ll know that you can replace ANY of your clients at ANY time with people who are already eager and ready to work with you.
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#2 The 6 Definitive OBM Skills
It’s the moment every OBM dreads.
When a client asks for something that you don’t know how to do.
Most of the time we muddle through, do tons of research, bootstrap and figure it out as we go.
But making mistakes “on the job” can be risky.
I know I’d rather walk into a client situation knowing exactly what I need to do and how I’m going to get there because that confidence shows - and your client sees it.
Learning on the job is okay when you’re just starting out, but as you grow your business and raise your prices, you’ll want to uplevel your skills too, especially in these core 6 areas:
When a client asks for something that you don’t know how to do.
Most of the time we muddle through, do tons of research, bootstrap and figure it out as we go.
But making mistakes “on the job” can be risky.
I know I’d rather walk into a client situation knowing exactly what I need to do and how I’m going to get there because that confidence shows - and your client sees it.
Learning on the job is okay when you’re just starting out, but as you grow your business and raise your prices, you’ll want to uplevel your skills too, especially in these core 6 areas:
- Business Management Systems
- Operations Management
- Project Management
- Team Management
- Metrics & Marketing Management
- Launch Management
(HINT: These are the 6 skills that you’ll earn Credly credentials for in OBM School Certification - which means your clients will KNOW and TRUST that you’ve got things covered - they won’t even have to ask!)
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#3 “SOP-Driven” Powerhouse Team
You don’t have to do it all yourself.
In fact, there’s a very real ceiling to how much money you can make as a solo service provider.
And the jobs you hate doing are the first things you should delegate to a team member.
But it’s not enough to just hire a team.
JUST like you teach your clients, your team has to be SOP-driven with clear processes, so that you can truly take yourself out of the equation and free up more of your time.
In fact, there’s a very real ceiling to how much money you can make as a solo service provider.
And the jobs you hate doing are the first things you should delegate to a team member.
But it’s not enough to just hire a team.
JUST like you teach your clients, your team has to be SOP-driven with clear processes, so that you can truly take yourself out of the equation and free up more of your time.
What Happens When You Have a Full “Constant Flow” PIPELINE, SKILLS confidence, and an SOP-Driven Powerhouse TEAM?
When you have these 3 things, guess what? You automatically:
Increase your earning potential as an OBM when you have the credentials and confidence in your skills to raise your rates!
Maintain the work-life balance you want, as you successfully hire a team or outsource client work…which leaves you free to work at a higher level, or scale your business, or go on vacation whenever you want!
Work with your ideal OBM clients, because you establish yourself as an in-demand expert and have a system for attracting the right people (who are willing to wait for the chance to work with you)
How Ramona Hooper was able to match her corporate salary (plus some) AND give her family "The best of me, not the rest of me" within 4 months of becoming an OBM.
How Gillian Edwards' Confidence Grew Inside OBM School Certification Skills Breakout Sessions
How Ramona Hooper was able to match her corporate salary (plus some) AND give her family "The best of me, not the rest of me" within 4 months of becoming an OBM
How Gillian Edwards' Confidence Grew Inside OBM School Certification Skills Breakout Sessions
However, building an OBM business at this level isn’t just about watching some videos.
It’s about “playing in the sandbox” and making mistakes, getting coaching and feedback, being in an environment with other OBMs at the same level, and being supported every step of the way.
And that’s exactly what you’ll get in OBM School Certification!
It’s about “playing in the sandbox” and making mistakes, getting coaching and feedback, being in an environment with other OBMs at the same level, and being supported every step of the way.
And that’s exactly what you’ll get in OBM School Certification!
Introducing the
6 Months of Access to High-Level Coaching, Skills Training and Close-Knit Community
Here's What's Possible When You Join us in OBM School Certification...
Gillian Edwards
"My biggest obstacle was my own fear... don’t wait till you’re ready, you'll never be ready. You’ll learn by doing!"
Before joining OBM School I was still trying to figure out if I wanted to go back to a "real job".
My biggest obstacle was my own fear - relying on myself instead of a paycheck. It took me a while to get through that but the mindset work has helped me flip that switch and once I did that was it for me. Now that I have, I wish I had done it a lot earlier!
Working with teams and other OBM School students in the breakout sessions, working on projects based on real world scenarios - that process and the project evaluations and feedback has been incredibly helpful.
My biggest takeaway is - don’t wait till you’re ready, you'll never be ready. You’ll learn by doing! Lean on your strengths and go for it!
Before joining OBM School I was still trying to figure out if I wanted to go back to a "real job".
My biggest obstacle was my own fear - relying on myself instead of a paycheck. It took me a while to get through that but the mindset work has helped me flip that switch and once I did that was it for me. Now that I have, I wish I had done it a lot earlier!
Working with teams and other OBM School students in the breakout sessions, working on projects based on real world scenarios - that process and the project evaluations and feedback has been incredibly helpful.
My biggest takeaway is - don’t wait till you’re ready, you'll never be ready. You’ll learn by doing! Lean on your strengths and go for it!
Sharon Blalock
"The OBM School Certification program has given me the clarity to build my business the way I dreamed it."
After going through the Accelerator program I felt pretty confident in my OBM abilities, but after seeing what the OBM School Certification program had to offer I realized that I needed that extra "you don’t know what you don’t know" part of the puzzle to be filled in.
I’m so glad I decided to go ahead with the certification program, because of the confidence it has given me. The interaction with the other OBMs in the group. And the experience completing the projects in order to get certified...the whole process has been an invaluable experience for me. The program gave me the clarity to build my business the way I dreamed it.
Knowing not only how to do this, but how to do it well has given me the boost I needed to succeed.
After going through the Accelerator program I felt pretty confident in my OBM abilities, but after seeing what the OBM School Certification program had to offer I realized that I needed that extra "you don’t know what you don’t know" part of the puzzle to be filled in.
I’m so glad I decided to go ahead with the certification program, because of the confidence it has given me. The interaction with the other OBMs in the group. And the experience completing the projects in order to get certified...the whole process has been an invaluable experience for me. The program gave me the clarity to build my business the way I dreamed it.
Knowing not only how to do this, but how to do it well has given me the boost I needed to succeed.
Fiona Giger
“The Hot Seat Coaching has provided so much extra value to my experience in the OBM School Certification program.”
The Hot Seat Coaching has provided so much extra value to my experience in the OBM School Certification program.There is so much to be gained from each person's hot seat time.
The combination of the live coaching and the resources provided in the course, enabled me to clarify how to approach a new client about a short-term retainer package. The most amazing part, right after sending my proposal the client booked a break-through strategy session straight away, at a price outside my comfort zone!
The Hot Seat Coaching has provided so much extra value to my experience in the OBM School Certification program.There is so much to be gained from each person's hot seat time.
The combination of the live coaching and the resources provided in the course, enabled me to clarify how to approach a new client about a short-term retainer package. The most amazing part, right after sending my proposal the client booked a break-through strategy session straight away, at a price outside my comfort zone!
Got Questions?
If you need help with enrolling, or have any other questions about our programs, please contact our admissions team.
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