What does it look like to go all in on building your OBM business—even if entrepreneurship wasn’t always the plan?

In this episode of The OBM Show (also available on YouTube), I’m joined by Gillian Edwards, an Accredited OBM, who transitioned from a long-standing corporate role into a thriving, client-centered business built on genuine relationships, strategy, and a whole lot of heart.

🎥 Prefer the video version? Watch Gillian’s full story here:

From Laid Off to Leveled Up

When Gillian’s company closed during the pandemic, she had a choice: go back to a traditional job… or finally pursue something of her own. Thanks to OBM Week and a well-timed win of the OBM Accelerator giveaway, she dove into the latter.

“I knew I wanted to work for myself. I just had to overcome the fear—and go all in.”

From her mindset journey to buying her URL and sending a bold mail merge to 400+ contacts, Gillian took real action and started landing clients quickly—all from her existing network.

Building a Business on Her Terms

In this episode, Gillian shares:

  • How she landed her first retainer client (and how it felt like she manifested it)
  • The simple outreach strategy she used to announce her business to 400+ people
  • Her mix of project work, retainer clients, and passion for marketing strategy
  • Why she hasn’t niched yet—and how the variety keeps her engaged
  • What her daily schedule looks like as a tea-drinking, checklist-making OBM
  • How her strengths in marketing and implementation shape her client work

Confidence, Clarity & Community

For Gillian, success hasn’t come from following a rigid formula—it’s come from leaning into what she’s great at, committing to action, and saying yes to opportunities when they arrive.

“Starve fear by making quick decisions. Go all in—and don’t look back.”

Whether she’s launching products, managing teams, building training platforms, or collaborating with graphic designers, Gillian’s story is a powerful example of what’s possible when you stop second-guessing and start executing.

Key Takeaways from Gillian’s Journey

Lead With Your Strengths: Gillian built her OBM business around her background in marketing, implementation, and strategy—tailoring her work to what she enjoys and excels at.

Your Network Is Gold: Her bold email outreach to over 400 contacts sparked new opportunities and lasting relationships.

Variety Keeps It Fun: From optician course funnels to Amazon product launches, Gillian’s broad client mix keeps her engaged and creative.

Go All In: “If you don’t commit fully, you won’t see results. But when you do… it all starts to flow.”

Want to Follow in Gillian’s Footsteps?

1️⃣ Download the Free OBM Starter Kit: Get started with actionable resources to launch your OBM career. Download here

2️⃣ Learn More About OBM Accreditation: Elevate your skills, gain credibility, and stand out as a certified OBM. Learn More

3️⃣ Subscribe to The OBM Show on Youtube and your favorite podcast platform for weekly episodes packed with real-world stories and strategies. Spotify | Apple | Amazon