What’s it really like to be an Online Business Manager? Meet Julie Calcote—agency founder, OBM School mentor, and mom of two—who built a values-aligned business after transitioning from life in the legal world to running a thriving OBM agency from her home in Alaska.

In this episode of The OBM Show (also available on YouTube), Julie shares her story of moving from burnout and career fatigue to building a flexible business that lets her work in her zone of genius, support clients she truly aligns with, and be present with her family.

From Law Office to Leadership

For Julie, the leap into OBM life came after nearly 10 years of administrative work in the legal sector. While she loved the structure, she wanted more freedom, more purpose—and most importantly, more time for her growing family.

At first, Julie started offering Virtual Assistant services, but quickly realized she was doing OBM-level work without the title (or pay!). When she found OBM School, everything clicked. With the tools, support, and training to grow her business, she claimed the OBM title and built something truly sustainable.

Building a Business that Fits Your Life

Julie now runs a boutique OBM agency, partnering with 6- and 7-figure entrepreneurs on systems, strategy, and team support. She’s also one of OBM School’s most beloved mentors—supporting new OBMs as they grow into confident leaders.

In this episode, Julie shares:

  • How she made the transition from VA to OBM

  • What a typical day looks like balancing business and motherhood

  • Why she swears by the Pomodoro Timer Technique to stay focused

  • Her approach to client boundaries and values alignment

  • The advice she gives every new OBM starting out

Business on Her Terms

For Julie, being an OBM is about more than revenue. It’s about freedom. The ability to work with integrity, create boundaries, and build a business that supports—not competes with—her personal life.

“My OBM business lets me be present. I can be here for my kids, while still running a business I love.”

Julie’s journey is a powerful reminder that success doesn’t have to come with hustle or burnout. With the right foundation, mentorship, and mindset—you can build a business that supports your life every step of the way.

Key Takeaways from Julie’s Journey

You’re probably already doing OBM work. Like many, Julie didn’t start out calling herself an OBM—but once she recognized her value, everything changed.

Systems create space. From time-blocking to client SOPs, Julie shares how systems allow her to stay focused and present (without working 24/7).

Boundaries = sustainability. Working with clients who share your values isn’t just a nice-to-have—it’s the key to longevity and joy in your business.

1️⃣ Download the Free OBM Starter Kit: Get started with actionable resources to launch your OBM career. Download here.
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3️⃣ Subscribe to The OBM Show: Weekly episodes packed with real-world stories and actionable strategies to grow your career. Spotify | Apple | Amazon

Julie’s story is proof that you don’t need to have everything figured out to start. If you’re ready to take the leap, there’s no better time than now.